Meat, the Expectations
Koert van MensvoortAs the planet’s population speeds towards 9 billion it’s becomes impossible to continue consuming meat like we do today.Will we ...
Humanity has an insatiable hunger for meat. We’re emptying the oceans, turning the rainforest into ranches, and raising animals factory-style to satisfy our appetites. Is there a humane, eco-friendly way to get our protein fix? Along with insect farming and vegetarian substitutes, in vitro meat is a promising solution to the protein crisis. Though still expensive and difficult to produce, lab-grown muscle tissue might one day be a cheap, low-impact way of producing enough meat to feed the world.
Watch the intro video for the 'Meat The Future' cookbook, which presents both delicious as well as uncanny lab grown meat recipes to catalyze a conversation on the meat of the future.
Imagine London 2025. The first in vitro carnery ‘Counter Culture’ opens its doors. The restored 1970s-era English brewpub boasts an...
Perhaps the most uplifting promise of in vitro meat is that it will be good for animals. Animal cells are...
We’re standing with Professor Mark Post - father of the In Vitro Hamburger - in front of the three biggest bioreactors...