Visual of Pyramid of Technology

Pyramid of Technology

Technology becomes nature

Every human being has to cope with technological change, yet few of us are aware of how new technologies are introduced, accepted and discarded in our society. The Pyramid of Technology visualizes how technology becomes nature in seven steps and what we can learn from that. It helps us to dream, build and live in our next nature — the nature caused by humans.

From Model to Method

The Pyramid of Technology describes the seven levels at which technology may function in our life. Technologies may move up and down the pyramid, while lower stages need to be fulfilled before the next stage can be attained. At the bottom of the pyramid we find technologies that are envisioned, meaning that they only exist as an idea or image (such as the time machine). At the top we find technologies that became naturalized, they are part of our human nature (such as clothing and cooking).


The Pyramid of Technology Toolkit

This workshop-in-a-box helps to better understand and discuss technology, to facilitate brainstorming and catalyze innovative processes. Question Cards stimulate debate, Insight Cards visualize technology dynamics and Workshop Cards provide ten off-the-shelf exercises for you, your co-workers or your client.

– 70 Question Cards
– 10 Insight Cards
– 10 Workshop Cards
– Essay Pyramid of Technology

Get the toolkit

Ask yourself

The toolkit contains 70 question cards, linked to the levels in the pyramid. Each card features a visual, a short explanation and instructions that help you to integrate the question into your process. In a playful way, they facilitate technology and innovation assessment from a next nature perspective.

Book a Next Nature Workshop

Next Nature organizes workshops during which we make use of a physical Pyramid of Technology as conceptual tool. The content of these workshops is built around the next nature concept and related themes such as ‘Next Senses’ or ‘The Artificial Womb’, but may as well be tailor made according to specific needs. For more information, please contact workshops[at]


  • General Concept

    Hendrik-Jan Grievink and Koert van Mensvoort

  • Essay

    Author: Koert van Mensvoort
    Editors: Tijn Borghuis, Joep Huiskamp

  • Toolbox

    Concept: Hendrik-Jan Grievink, Koert van Mensvoort
    Creative direction: Koert van Mensvoort
    Art direction and design: Hendrik-Jan Grievink
    Visuals: Hendrik-Jan Grievink, Ioana Tomici, Alejandro Alvarez
    Box design: Alejandro Alvarez
    Copywriting and editing: Margherita Olivo, Hendrik-Jan Grievink, Koert van Mensvoort
    Proofreading: Lotte Mertens, Lewis Just
    Photography box: Hendrik-Jan Grievink
    Photography workshop: Nichon Glerum

  • Workshops

    Concept and development: Hendrik-Jan Grievink
    Hosts: Hendrik-Jan Grievink, Els Dragt, Lewis Just
    Office: Joannet Peeters

  • Support

    Thank you Platform Academische Vorming, in particular Anthonie Meijers and Berry Eggen (University of Technology Eindhoven) for providing the opportunity to publish the Pyramid of Technology essay; Richard van der Laken for inviting us to kickstart the first workshop at What Design Can Do; Agata Nowotny, Agata Szydłowska and Monika Rosinska for allowing us to test-drive the workshop concept in Warsaw (Poland), Agata Kiedrowicz for her collaboration on refining the workshop concept in Wroclaw and Łodz (Poland); Coralie Vogelaar, Mieke Gerritzen, Allison Guy, Thomas Castro, Femke Herregraven for their valuable input; De Monsterkamer for paper advice and of course the fantastic team at Next Nature Network, without our inspiring lunch conversations and testing sessions this project would not have become what it is.

    The Pyramid of Technology is a concept originally developed by Hendrik-Jan Grievink and Koert van Mensvoort in 2011.

    This is a product of Next Nature Network © 2017.
    ISBN 978-90-824385-4-3

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