Innovative Nostalgia is a design strategy that aims to smooth technological change by linking newfangled technologies with familiar phenomena. We feel more comfortable with technological changes when they are wrapped in a recognizable packaging by referring to accepted objects, habits, values, traditions or intuitions. Linking modern technologies with old familiar phenomena: the nostalgia can refer to a phenomenon from your youth, your grandparents life, or even the ancient history of humankind. Back to the natural future?