Visual of Supermarket


Our next savanna

Humans evolved in an environment where food had to be gathered & hunted. As we are evolutionary still attuned to this way of food finding, in many respect the concept of the supermarket is just as outlandish for us as for a caveman. If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is: the supermarket is our next savanna.

Staff Picks

Biodiversity in the Supermarket
‘One wonders how the caveman would look at us – those oddly dressed cart–pushing–beings, with t-shirts, sneakers and haircuts, he would bump into between the shelves’
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Supermarket – Our Next Savanna

Van Mensvoort

We are living in the future and we find it boring. The best place to gather evidence for this claim is the supermarket. …


The short film Kapitaal gives you an impression of the enormous amount of visual stimuli that plague us every day. Created by Studio Smack.

Visual of Fruit4Day


Van Mensvoort

Fruit does wonders for your health. No doubt about it. It is recommended to consume two pieces of fruit each day. One.. …

Visual of

Orthorexia Nervosa: the "healthy" eating disorder

Van Mensvoort

Following anorexia nervosa (under eating) and bulimia nervosa (overeating and compensating), orthorexia nervosa …

Visual of

The Stray Shopping Cart Project

Van Mensvoort

"Until now, the major obstacle that has prevented people from thinking critically about stray shopping carts has been …