Visual of Biomimicmarketing


Nature is the most successful product of our time

Nature is a terrific marketing tool and corporations know this. Somehow the natural reference provides us with a familiar feeling of recognition and trust. We call this phenomenon Bio-mimic-marketing: using images of nature to market a product. Due to the countless campaigns that promote a one-sided positive image of the natural world, nature itself has become the most successfully marketed product of our time.

Staff Picks

‘Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Camel cigarettes and Puma sneakers. Once you develop an eye for it, it is quite astonishing to see how many products and brands refer to Nature’
Visual of Five strategies of Biomimicmarketing

Five strategies of Biomimicmarketing

Van Mensvoort

Green electricity, Organic Shampoo, Jaguar convertibles, Red Bull, Bio Beef, Alligator gardening tools, Camel …

Corporations Like Nature®

You love nature and corporations love you. That's why they make Nature® look very cool.

Visual of

Steam Horse

Van Mensvoort

This remarkable proposal for a steam powered street locomotive was invented by Mathewson in 1876. According to the …

Visual of

Wooden Bankcard

Van Mensvoort

Silver, gold or platinum creditcards? Expensive metals in credit card design used to have a certain luster in the past, …