When you remove all delineations between technology, art and biology, but then add a positive mindset - you will have all the elements to build a bright future.

Iris Hamelink is Senior Marketer at Next Nature.

She has 10 years experience working in a pan European networking association with a focus on new technologies. Working in an innovative environment motivated her to translate technological impact into easy to understand stories that make people understand why looking forward is important.

To get to the bottom, she turned into a positively critical sparring partner. Asking questions to understand the deep layers of an organization, project or challenge is her first step towards creating meaningful and relevant marketing strategies and plans.

Iris believes that connecting people and sharing knowledge is key to stimulate people to join the debate of the future. This challenge is one of the main reasons Iris wanted to be part of Next Nature.