SMACK is a Dutch art collective founded by Ton Meijdam, Thom Snels and Béla Zsigmond. Known for their innovative and provocative use of digital animation, SMACK creates figurative video works and generative art that explore themes of digital identity and mass behavior. Using a hybrid workflow of techniques, they create immersive visual experiences that challenge viewers to reflect on developments in society; the so-called Design for Debate. Their work has received widespread international acclaim, positioning the collective at the forefront of contemporary digital art.