Hypernature
Manufactured nature that’s better than the real thing
Much of the so-called ‘nature’ in our lives has taken on an artificial authenticity. Engineered tomatoes are redder, rounder, and larger than the ones from our gardens. We have made fluorescent fish, featherless birds, and botanical gardens that contain species from every corner of the globe. Human design has made nature hypernatural. Hypernature is an exaggerated simulation of a nature that never existed. It’s better than the real thing: a little bit prettier, slicker and safer than the old kind. Hypernature is culture in disguise.
Staff Picks

Pimp My Planet
After the worldwide acceptance of plastic surgery, it was time to subject our worldly possessions and digital identities to an aesthetic and/or functional upgrade. Everything can be pimped. Even our own planet.
Call for Proposals: Designing for Next Nature
Nowadays children know more corporate logo's and brands than bird or tree species. The average Western person has more worries ...
Acoustic Botany
With his speculative ‘acoustic garden’ David Benqué tries to explore our cultural and aesthetic relationship to nature. He states that ...
Insects are helping us develop the future of hearing aids
The human ear is a miracle of mechanical evolution. It allows us to hear an astonishing range of sounds and ...









