Opening Facebook Museum

On 10 April 2026, the Facebook Museum will open its doors at the Next Nature Museum (Evoluon) in Eindhoven. We will celebrate this evening during Friday Next, with a programme about our dependence on Big Tech's social media and how we can reclaim it for the community.

Join us on a trip down memory lane, exploring the beautiful and ugly sides of Facebook, decide which 'typical' Facebook content we should preserve, and share your own memories of this platform. 

From April to September 2026, the Facebook Museum will be located in the Next Nature Museum in Eindhoven.

Friday, April 10

17:30 - 21:00

Tickets

  • Regular €10
  • Next Nature Member €5
  • Museum Card €5
  • Student/CJP €5

Program

During this festive evening, we will open the new Facebook Museum. With a program about our dependence on Big Tech and how we can reclaim the web for the community, this project makes visitors aware of our digital ecology and the choices that shape our online future. Now is the time to be one of the first to discover the new Facebook Museum.

This evening is part of Friday Next and is organised by SETUP and Next Nature. The program is supported by subsidies from Brabant C, ASML, and SIDN.

17:30 - 18:30Doors open
18:30 - 18:35Opening by Koert van Mensvoort (NN) and Jelle van der Ster (SETUP)
18:35 - 19:20Talks door Marissa Memelink (SETUP), Brewster Kahle en Siri Beerends
19:20 - 19:40Open conversation between Marissa Memelink, Brewster Kahle, Siri Beerends and audience
19:40 - 19:45 Official opening by Marissa Memelink (SETUP)
19:45 - 21:00Visit the Facebook Museum, Digital Wellness Centre, or take part in the social media scrapbooking workshop

Please note that the program is in Dutch. Brewster's talk and the open conversation will be in English.

Marissa Memelink

Marissa Memelink is a researcher and creator in the field of art, technology and society. She explores the impact of technology on our creativity and imagination and investigates how to formulate an alternative art critique for generative art.

As part of SETUP, she develops visual works that make the abstract effects of technological developments on our society tangible to a wide audience. In that role, she is involved with the Facebook Museum, where she has many conversations with visitors about their love-hate relationship with this medium.

Siri Beerends

Siri Beerends is a cultural sociologist who works with artists at media lab SETUP to investigate the social impact of digital technology.

Through her articles and media appearances, she stimulates critical debate about our relationship with technology. Her doctoral research (University of Twente) focuses on authenticity and the question of how artificial intelligence reduces the distance between humans and machines. Not because machines are becoming more like humans, but because humans are becoming more like machines.

Brewster Kahle

Brewster Kahle, a passionate advocate for public internet access and a successful entrepreneur, has devoted his career to a singular focus: providing universal access to all knowledge. He is the founder and digital librarian of The Internet Archive, one of the largest libraries in the world. Shortly after graduating from the Massachusetts Institute of Technology, where he studied artificial intelligence, Kahle helped found Thinking Machines, a parallel supercomputer manufacturer. In 1989, Kahle created the first Internet publishing system, called Wide Area Information Server (WAIS), and later sold the company to AOL. In 1996, Kahle co-founded Alexa Internet, which helps catalogue the web, selling it to Amazon.com in 1999.

The Internet Archive, which he founded in 1996, now stores 99 petabytes of data - the books, web pages, music, television and software of our cultural heritage, working with more than 400 library and university partners to create a digital library accessible to everyone.

About the Facebook Museum

Facebook is not just an app: it is a digital diary of our lives, full of memories, relationships and events. But as more and more people leave the platform, we risk losing this digital cultural heritage. At the same time, letting go completely is easier said than done. How do you say goodbye to all your photos, friends and communities? What do we need to emotionally detach ourselves from this platform? As a first step towards closure, SETUP established the world's first Facebook Museum in 2025: a place to collectively reflect on the legacy of this social medium and work towards a collective farewell.

Photos Facebook Museum: Bas de Meijer

Bas de Meijer