Not On The App Store

There isn't an App for everything, and apparently we need a sticker that reminds us so.

Three students at Hyper Island designed the Not Available on the App Store label to look like the, by now familiar, “Available on the App Store” badge from Apple.

The stickers, sold on-line, are meant to serve as a friendly reminder to enjoy the real word and all the things that a screen can’t give us.

Simulations are now more influential, satisfying and meaningful than the reality they are presumed to represent. Will this memo help us to still have genuine experiences?