Truly Honest Branding

For a fresh perspective on modern branding and honesty, and as a parallel to Next Nature's own vision of the honest egg, have a look at the work of Viktor Hertz. A designer from Uppsala in Sweden, Hertz decided to follow the idea of brand honesty to its logical conclusion by visualizing a complete range of outcomes.

Companies routinely spend thousands to hundreds of thousands on logos and branding aimed at putting a positive gloss over their products. What if the downsides couldn’t be hidden in the small print or conveniently omitted, and had to be up front in the branding? Viktor calls his set "Honest Logos".

The full set of designs after the jump...

See how many brands you can spot. Click to enlarge.

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