Motorola's Agressive Biomimicmarketing

Finally a piece of biomimicmarketing (= using images of nature to market a product) that portrays nature as aggressive and destructive, rather than the idealizing and romanticizing campaigns we have seen so many of.

The Motorola Brute is designed to 'beat' nature (anthropomorphized as “mother”) by being able to withstand “extreme temperatures, blowing rain, dust, shock, vibration, pressure and humidity…”  Only Motorola can slap somebody they call mother. Quite a contrast with the AT&T interpretation of cellphones.

Via Sociological Images.