Brandscape: Welcome Home

Wednesday May 21st the boeing I was in, flew over some crop–fields near Schiphol (Amsterdam airport) where I took this picture. It reads: "Welcome home!". Unox is a famous Dutch 'family' brand by Unilever, known for its typically Dutch kale and sausage meals. It occurred to me that this was not the first contact with my homeland I had hoped for... nor do I think this sign is welcoming Dutch travelers. Let me translate: "You consumer! Next fall, when our factories have processed it, we serve you nicely kerosine–flavored beans and cabbage. We produce / you buy and that is how we shape the world.

Or is it me and could this landscape alteration be seen as merely 'funny'?

Related: Crop Circles, Greenvertising.