Crash–Test Pizzas?

Schwan Consumer Brands, a leading frozen pizzas brand, has launched a challenging brand: UGLY. The design embraces the rising trend for natural, honest food and the notion that genuinely good food is all about taste and quality, not just about image consumption.

Note that it looks like the ingredients just dropped ten stories, while the art directors must have spent hours creating that "honest" feel.

(by Vibrandt)

Via TheDieline.com | Related:  Fake For Real: Image Consumption | Food for Thought