Biomimicmarketing

The sciences of biomimicry studies nature's models and then imitates or takes inspiration from these designs to solve human problems: Culture imitates nature. The Black&Decker Alligator lopper (video) is a new chainsaw inspired by an alligator. But I am unsure if this gardening tool is actually inspired by a the alligator we know from old nature. I believe it is more of a marketing thing to call your chainsaw 'Alligator'. Hence a new tag: Biomimicmarketing.