PROMPT: Art & Design in the Age of Artificial Intelligence
NOT THE BRUSH, BUT THE PROMPT
Top international artists are coming to Eindhoven for a conference on AI as a new artistic material. Keynote presentations and book launch on the future of artificial intelligence as a creative medium.

Friday, October 23
18:30 - 21:00
Oil paint, photography, video, the internet, and 3D printing each transformed the arts. Today, a new artistic medium is emerging: artificial intelligence. Not the brush or the camera, but the prompt — the instruction through which an artist directs an AI — is becoming a new creative instrument. During a unique international gathering at the Next Nature Museum, leading artists, designers, and thinkers will explore how AI is fundamentally reshaping the world of art.

The highlight of the evening is the launch of PROMPT: ART & DESIGN IN THE AGE OF ARTIFICIAL INTELLIGENCE, edited by Peter Lunenfeld and Mieke Gerritzen. The book brings together dozens of internationally renowned artists, designers, and researchers who share not only their ideas about AI, but also something that usually remains hidden: the prompts behind their artworks.
For the first time, a publication presents the prompt not as a technical instruction, but as a new artistic language. Where artists once revealed their sketchbooks, they now reveal the language through which they invite machines to imagine.
The question is not whether artists use AI, but how they engage with it.
During the event, we will discuss the cultural, artistic, and societal impact of generative AI. How is prompting transforming the creative process? Has the prompt become the new sketchbook? What does originality mean when humans and algorithms create together? And what is the role of the artist in a world where anyone can generate images?



The evening is intended for artists, designers, students, researchers, professionals, and anyone interested in understanding how artificial intelligence is shaping the future of art, design, and visual culture.
| 19:00 | WELCOME | MARSHA SIMON moderator |
| 19:05 | PRESENTATION | LEV MANOVICH artist & writer |
| 19:25 | PRESENTATION | NOELLE VAN DIJK artist |
| 19:40 | PRESENTATION | SILVIO LORUSSO writer, artist & designer |
| 19:55 | PERFORMANCE | URLAND theater collective |
| 20:10 | SHORT INTROS & PANEL | PETER LUNENFELD writer, theorist & professor ROSA MENKMAN artist CONSTANT DULLAART artist SANDER VEENHOF artist & creative technologist |
| 20:40 | BOOK LAUNCH | MIEKE GERRITZEN designer & creative director HARM VAN KESSEL BIS Publishers PETER LUNENFELD writer, theorist & professor |










