NOT THE BRUSH, BUT THE PROMPT

Top international artists are coming to Eindhoven for a conference on AI as a new artistic material. Keynote presentations and book launch on the future of artificial intelligence as a creative medium.

Friday, October 23

19:30 - 20:30

Oil paint, photography, video, the internet, and 3D printing each transformed the arts. Today, a new artistic medium is emerging: artificial intelligence. Not the brush or the camera, but the prompt — the instruction through which an artist directs an AI — is becoming a new creative instrument. During a unique international gathering at the Next Nature Museum, leading artists, designers, and thinkers will explore how AI is fundamentally reshaping the world of art.

The highlight of the evening is the launch of PROMPT: ART & DESIGN IN THE AGE OF ARTIFICIAL INTELLIGENCE, edited by Peter Lunenfeld and Mieke Gerritzen. The book brings together dozens of internationally renowned artists, designers, and researchers who share not only their ideas about AI, but also something that usually remains hidden: the prompts behind their artworks.

For the first time, a publication presents the prompt not as a technical instruction, but as a new artistic language. Where artists once revealed their sketchbooks, they now reveal the language through which they invite machines to imagine.

The question is not whether artists use AI, but how they engage with it.

During the event, we will discuss the cultural, artistic, and societal impact of generative AI. How is prompting transforming the creative process? Has the prompt become the new sketchbook? What does originality mean when humans and algorithms create together? And what is the role of the artist in a world where anyone can generate images?

The evening is intended for artists, designers, students, researchers, professionals, and anyone interested in understanding how artificial intelligence is shaping the future of art, design, and visual culture.

SPEAKERS

Lev Manovich (US/KOR)

ARTIST & WRITER

Lev Manovich is Presidential Professor at The Graduate Center of the City University of New York and founder of the Cultural Analytics Lab. As a pioneer in the field of digital culture, he helped lay the foundation for the disciplines of new media studies, software studies, cultural analytics, and AI aesthetics. He has published seventeen books, including the influential The Language of New Media. His most recent book is Artificial Aesthetics: Generative AI, Art and Visual Media (2024).

Noëlle van Dijk

ARTIST

Noëlle van Dijk is a Dutch multidisciplinary artist and art director. Her work spans large-scale installations, video projections, and self-initiated projects, collaborating with international clients like Google, Amsterdam Dance Event and Rosewood Hotels.

Silvio Lorusso (IT)

WRITER, ARTIST & DESIGNER

Silvio Lorusso is an Italian writer, artist and designer based in Lisbon. His work critically examines design culture, digital platforms, labour and artificial intelligence through writing, publishing and artistic practice. He is the author of Entreprecariat and What Design Can’t Do, and teaches at Design Academy Eindhoven.

Sander Veenhof

ARTIST & CREATIVE TECHNOLOGIST

As a pioneer in the field of augmented reality, Sander Veenhof held a technique for years that allowed him to intervene in reality and control people, or even bring them together in an alternative narrative reality. Currently, he manipulates AI in a similar way by devising applications in which AI bots interfere in the human world.

Constant Dullaart

ARTIST

Constant Dullaart is a visual artist whose work explores the influence of the internet, social media, and digital platforms on society. His practice exposes the hidden power structures behind online visibility, data, and algorithms, and has been exhibited internationally.

Rosa Menkman

ARTIST

Rosa Menkman is a Dutch artist, researcher, and theorist known for her pioneering work on noise, glitches, and resolution studies. Through installations, writing, and visual experiments, she investigates how errors and artifacts in digital and analog media shape perception, technology, and culture.

Peter Lunenfeld (US)

WRITER, THEORIST & PROFESSOR AT UCLA

Peter Lunenfeld is a writer, theorist and professor at UCLA. His work can be found at the intersection of media philosophy, design theory, art criticism, urban history and digital humanities. His books include City at the Edge of Forever: Los Angeles Reimagined; Digital_Humanities (co-authored with Anne Burdick, Johanna Drucker, Todd Presner, and Jeffrey Schnapp); The Secret War Between Downloading and Uploading: Tales of the Computer as Culture Machine;

Theatre Collective

THEATER COLLECTIVE

URLAND is a Dutch theatre collective that brings together technology, performance, and digital culture. Their productions explore how artificial intelligence, algorithms, and virtual worlds are reshaping what it means to be human. Combining theatre, film, and digital media, they create bold and immersive experiences.

Mieke Gerritzen

DESIGNER & CREATIVE DIRECTOR NEXT NATURE

Mieke Gerritzen is a Dutch designer, writer, curator and Creative Director of Next Nature Museum in Eindhoven. Previously, she served as Director of MOTI, Museum of the Image), where she established an international platform for image culture. Her work has explored the cultural impact of digital technology through graphic design, exhibitions, publications and public debate.

Marsha Simon

MODERATOR

Marsha Simon is a journalist, moderator, and strategic advisor specializing in technology, digital transformation, and innovation. She leads conversations at the intersection of technology, politics, and society, and is known for her incisive questions, analytical perspective, and energetic moderation.

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Friday, October 23

19:30 - 20:30